Against the gorgeous landscape of Yuelu Mountain and Xiangjiang River, the sparkling sunset at Juzizhou Islet and the colorful signboards in the Jiefangxi business area complement each other, making Changsha a popular spot on social media among young people. algebraist coffee, an avant-garde coffee chain brand, opened two new stores in Star World and Super Wenheyou, and collaborated with STILL YOUNG again to create a contemporary community space featuring the brand style and city spirit.
岳麓山下，湘江之滨，橘子洲的落日美景和解放西的各色灯牌交相辉映，长沙成为当代年轻人的潮流打卡地。algebraist代数学家作为咖啡赛道的新锐消费品牌，择址星城天地和超级文和友，再次与尚洋艺术携手共创，试图打造出一个展现品牌风格，同时凝聚城市精神的当代社群空间。
代数学家咖啡超级文和友店（左）、星城天地长沙首店（右）配合不同选址，代数学家与尚洋团队共创呈现了截然不同的空间氛围诠释品牌。
To adapt to the different locations of algebraist coffee Super Wenheyou Store (left) and algebraist coffee Star World Store the first store in Changsha (right), algebraist coffee and STILL YOUNG jointly created distinctive vibes to interpret the brand.
For further Asian Cafe designs click here and another great Chinese cafe here
长沙首店/ 创新材料的纯粹表达
The first store in Changsha/ Pure Expression of innovative materials
星城天地店位于主干道旁，是代数学家入驻长沙的首店。高达10米的门头成为视觉吸引的绝对亮点，最大程度上引发消费者的好奇心。
The first store of algebraist coffee in Changsha stands beside the main road. Its outstanding 10-meter-high shopfront has become an attractive visual focus to arouse the consumers’ curiosity to the greatest extent.
设计提取咖啡文化中的特点，在材料应用上进行创新，外立面浮雕感纹路采用砂岩雕刻和彩绘进行3D打印，模拟咖啡的自然流动之感。
The design extracts coffee culture elements and innovates material application. The embossed facade adopts a 3D print approach with painted sandstone carving to simulate the real flowing coffee.
超级符号作为品牌的记忆点，不仅起到视觉导向的作用，同时也是与消费者产生情感连接的重要元素。门头上方背发光Logo位于视觉中心点，入口右侧拼接渐变的红色Logo装置采用亚克力吊装而成。
The super symbol, as the brand symbol, grabs attention and enhances emotional connection with consumers. The back-lit logo at the visual center of the shopfront matches the hanging spliced gradient red acrylic logo installation on the right of the entrance.
门店坐标使用不锈钢镂空雕刻内嵌套亚克力发光圆管，空间的每一处都是精致雕琢的设计细节。超白钢化玻璃搭配银白色极简边框，呈现出独特的工艺美感。
The store coordinates appear as luminous acrylic round tubes embedded in hollow carvings of stainless steel round tubes, and every corner reveals the exquisite design of details. Ultra-white tempered glass with a minimalist silver frame presents a unique aesthetics of craftsmanship.
空间分析图
Spatial Analysis Diagram
进入门店内部，设计团队使用模块重复和符号解构策略，该空间采用了不同的材料，具有各自的装饰风格与特点，木色的温暖与银白色的未来感在此交融。
Following a design strategy of module repetition and symbol deconstruction, the interior space uses different materials with distinct decoration styles and characteristics, thus, the warmth of wood and the futuristic sense of silver blend.
吧台区域以深色大理石片铺装，高3.2m的实木雕刻版以80x80cm呈矩阵式排列，这些模块质地细腻丰富，使空间富有层次感。
Refine and rich in texture, the dark marble bar counter and the 3.2-meter-high solid wood composed of a matrix of 80x80cm carved monograms enrich the layers of space.
阵列式模块化的设计也回应着algebraist代数学家品牌内涵中数学的元素，相印成趣。
The arrayed modular design method also responds to the mathematical elements behind the brand algebraist coffee.
设计上杜绝硬朗，以自然的流线贯穿始终。深色墙面延续外立面的设计语言，天花层层铺叠，呈现咖啡澳白的流动感，曲线型的桌面座椅搭配素雅绿植，赋予空间清新温暖的氛围。
With a light and soft design, natural streamlines run through the entire space. The dark inner walls extend the facade design language, and the layers of the ceiling seem like flowing flat white. The curved tabletops and seats and elegant green plants create a fresh and warm atmosphere.
#02
超级文和友店
复古电影的叙事之旅
Super Wenheyou Store
The narrative journey of vintage cinema
相比长沙首店个性化的品牌呈现，超级文和友店则在融入场地商业氛围上下了一番功夫。
Compared with the personalized brand presentation of the first store in Changsha, Super Wenheyou Store has made great efforts to integrate into the local commercial vibes.
项目所在的超级文和友是长沙必打卡的多业态小型创意商业区，咖啡业态的引入适配了年轻人的生活品味和消费习惯。
The project site Super Wenheyou is a must-visit small-scale creative business district with various forms of business in Changsha. The introduction of the coffee shop adapts to the lifestyle and consumption habits of the young.
文和友店空间分析图
Wenheyou Store Space Analysis Diagram
设计尊重场地环境，捕捉城市的脉络与肌理，在保留老长沙在地复古的氛围感同时，注入舶来品咖啡的精致感，与在地文化巧妙融合。
A homage to the site, the design grasps the context and fabric of the city. While retaining the vintage atmosphere of Changsha, it injects the delicacy of exotic coffee and ingeniously blends it with the local culture.
瓷砖外立面上方，闪烁着红色霓虹的品牌Logo置入场景之中,与街区内其他灯牌形成视觉对冲，吸引着街道上熙攘人流的目光。
The illuminating red neon brand logo on the tile facade forms an impressive visual contrast with other signboards of the block, attracting the bustling people on the street.
室内的打造以80年代Vintage复古元素为主题，昏暗的暖色调灯光，木质地板和窗门搭配怀旧风的吊扇，浓厚的氛围感引发消费者的情感共鸣。
In the retro 1980’s themed space, the interior design adopted dim and warm lighting, wooden floors, windows and doors with antique-style ceiling fans, resulting in a strong sense of nostalgic atmosphere that arouses emotional resonance among consumers.
设计方和戏剧场景搭建的施工团队合作，店内的桌椅板凳道具都经过精挑细选，为往来打卡的游客编织一段电影般的叙事之旅。
The design team cooperated with a dramatic scene construction team to create a narrative journey of vintage cinema for visitors through the careful selection of each piece of furniture.
在这个低矮的空间中，与三两好友闲坐，回溯老长沙街区灯火阑珊的历史感，品尝一口幸福时尚的咖啡味，慢下来感受岁月静好的感觉。设计将空间与消费体验融合，在这个有机更新的场地中传递温情的力量。
Such low-slung space serves for meetings with friends, recalling the history and memory of the old neighborhood in Changsha, enjoying the refined and trendy coffee, and slowing down to feel the peace and tranquility of time. The design integrates space with the consumption experience, conveying the warm energy in this organically renewed site.
#03
设计后记
Design postscript
戴熠
algebraist代数学家咖啡
创始人
Klein Dai
Founder of algebraist coffee
“超级符号一直贯彻在代数学家八年的运营中，品牌Logo的设计逻辑来自于产品的制作方式，从咖啡的萃取、手冲咖啡，再到法压壶、虹吸壶等不同咖啡的传统工艺，本质上代表着对咖啡制作的尊重和信仰，也代表着我们对产品质量严谨的追求。
我们希望通过品牌文化与消费者产生友好关联，带给消费者在空间设计和产品上的独到体验。”
“The super symbol has been implemented in the eight-year operation of algebraist coffee. The design logic of the brand logo comes from the coffee-making method, from the extraction of coffee, and pour-over coffee, to the traditional French press coffee and siphon coffee, which essentially represents respect and belief in coffee making, and is also our constant pursuit of high quality. We hope to establish a friendly relationship with consumers through brand culture and bring consumers a unique experience in space design and products. “
algebraist代数学家咖啡品牌符号的创建
algebraist coffee brand logo sketch
Eric.Ch
尚洋艺术STILLYOUNG
创始人
Eric.Ch
Founder of STILLYOUNG
“在品牌形象的打造上，我们和代数学家一起思考，将品牌基因注入设计中。针对不同的门店设计，结合在地文化打造差异化的门店形象，希望给用户带来不同的感知和体验，这也是我们的设计追求。”
“When building the brand image, we think together with algebraist coffee and inject brand genes into the design. For different stores, we create differentiated store images based on local culture, hoping to bring distinctive perceptions and experiences to customers, which is also our pursuit of design.”
尚洋艺术已与代数学家咖啡合作近百个精彩门店 gif
Nearly a hundred of wonderful algebraist coffee shops designed by STILLYOUNG
作为经验丰富的创业者，代数学家成为咖啡赛道成长快速的新消费品牌，已经在全国铺设了上百家门店。他们注重品牌文化，以用户体验为中心，将高品质的咖啡放在首位，在咖啡从小的精英圈层成长为商业化大众品牌的方向上而不断开拓创新。
As an experienced entrepreneur, algebraist coffee has become a fast-growing new brand in the coffee field and has established hundreds of stores across China. They stress brand culture, focus on user experience, give priority to high-quality coffee, and continue to develop and innovate to transform coffee from a product for elite groups into a commercialized mass-market brand.
尚洋艺术Still Young作为其空间设计合作方，基于“一店一风格”的理念，针对不同客群设计不同类型的店铺。在每一个独属于代数学家的原创美学空间里，多维度空间层次感的门店，让喝咖啡变的更潮更酷。
As a partner in space design, STILLYOUNG follows the concept of “one store, one style” to design varied types of stores for different customer groups. In each original aesthetic space exclusive to algebraist coffee, the multi-dimensional storespace with a sense of layers makes coffee drinking more fashionable and cool.
项目信息
项目名称：代数学家 长沙星城天地店
项目面积：103.6㎡+18.9㎡
时间：2022年1月
设计公司：尚洋艺术STILL YOUNG
设计总监：朱畅Eric. Ch、杨琳Yanagi
品牌经理：蒋奇成Mr. Jiang
平面图：王磊Azel Wang
效果图：张仲Kohler Zhang
施工图：王吉Jeff Wang
空间摄影：云眠摄影工作室 Yuuuun Studio
项目名称：代数学家 长沙超级文和友店
项目面积：34.1㎡
时间：2022年10月
设计公司：尚洋艺术STILL YOUNG
设计总监：朱畅Eric. Ch、王依贝 Ebay Wang
品牌经理：蒋奇成Mr. Jiang
平面图：王磊Azel Wang
效果图：李贞全Ethan Li、林道远Donald Lin
施工图：蒋奇成Mr. Jiang、高一博Mr. Gao
空间摄影：刘晓佛Liu
Project Information
Project Name: algebraist coffee Star World Store, Changsha
Project Area: 103.6㎡+18.9㎡
Completion Time: January 2022
Design Company: STILL YOUNG
Design Directors: Eric. Ch, Yanagi
Brand Manager: Mr. Jiang
Floor Plan: Azel Wang
Rendering: Kohler Zhang
Construction drawing: Jeff Wang
Photography: Yuuuun Studio
Project Name: algebraist coffee Super Wenheyou Store, Changsha
Project Area: 34.1㎡
Completion Time: October 2022
Design Company: STILL YOUNG
Design Directors: Eric. Ch, Ebay Wang
Brand Manager: Mr. Jiang
Floor Plan: Azel Wang
Rendering: Ethan Li, Donald Lin
Construction drawing: Mr. Jiang, Mr. Gao
Photography: Xiaofu Liu
About the Architect: STILL YOUNG
尚洋艺术STILL YOUNG，2007年创立于中国上海，同时在广州、武汉等核心城市设有分公司，专注为具有前瞻视野的商业领导品牌提供高水准的空间定制设计与服务，秉持“整体性”和“系统化”的终端思维，构建商业设计的全生命周期。面向长远的发展型消费升级，极致细分的团队构成确保全面而高效的创意落地，为品牌空间注入适变且经久的商业赋能。
Founded in 2007, STILL YOUNG is headquartered in Shanghai, and has offices in Guangzhou and Wuhan. The design practice is dedicated to delivering high-standard, customized spatial solutions to far-sighted leading commercial brands. Based on a holistic and systematic approach, STILL YOUNG works on full lifecycle design for commercial spaces. As consumption modes keep upgrading, the company’s subdivided multi-disciplinary team guarantees the effective execution of creative ideas in all dimensions, to empower brand spaces to create everlasting commercial value adaptively.
