San Fernando Valley / Alfred Coffee Sherman Oaks / Studio Sucio

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Ten unique locations in, it was time for the collaboration between Studio Sucio and Alfred Coffee to establish a design core for the growing brand. The Sherman Oaks location was built to set the design standard, with flexibility to layer on unique elements as the brand continues it’s trip out into the big wide world. The vibrant base is set with black and white striped awnings, floral wallpaper; a dream collaboration with Venturi Scott Brown who granted license for the classic Grandmother Pattern to be blown up huge, the back painted glass menu in juicy colors, with pairs of glass wall sconce lights, grids of ceramic tile, and the Alfred trademarked motto, “But First, Coffee” landing uniquely in each space. In this case, writ large. Added to the recipe is an eco system of sociable banquette seating and shelving built from non-toxic organic dyed fiberboard, raw chipboard, and chairs made in the USA from the Grand Rapids Chair Company. A slam of energetic style to suit the caffeine suppliers of Los Angeles, and soon, the world.

For further American Cafe designs click here 

About Alfred Coffee – Starting From Melrose Place

Our journey originated on Melrose Place – not the iconic TV show, but a serene, tree-lined avenue in the vibrant heart of Los Angeles. Since launching our inaugural coffee shop there in 2013, Alfred has fostered an enthusiastic following drawn to our captivating café designs, unparalleled customer service, and groundbreaking beverages – notably, our acclaimed Iced Vanilla Latte. Spanning locations across the US and globally, our mission endures: to ensure every guest, whether a newcomer or a devoted regular, leaves Alfred equally thrilled with their visit as they are with their perfectly crafted beverage.

Alfred Coffee – Project Team

Photography by Noah Webb

Studio Sucio

Fernando and Leslie shared very similar career paths which intersected at the office of renowned interior designer Kelly Wearstler in Los Angeles, CA. Both began as architects who were interested in too many disciplines to stick to just one. They became co-directors of the studio and worked closely together on a wide variety of projects in various departments. In this hotbed of design they found much in common, not only in their approach to the work at hand, but also in their own individual evolving ideas on design, politics, and culture. They have been involved in hospitality design for many, many years.

They’ve both been called design machines, and neither is afraid to get their hands dirty, get down, and get stuff done.

Hence the name, Studio Sucio.

Sheida Moradi

Sheida Moradi is an Iranian-American architect.
She received her master’s degree from the Azad University of Tehran and later received her Ph.D. in architecture from the University of Tokyo. 

Her work involves custom homes, restaurants, commercial tenant improvements, and interior design.  With a high degree of devotion and commitment, along with a sharp eye for design, Sheida is pleased to offer her services to a discerning clientele.

Project Location Los Angeles

Coldwater – 12930 Ventura Blvd #122, Studio City, CA 91604, USA

Opening 6:30-6:00pm Monday to Saturday, 7:00-5:00pm Sunday

Food and Service Menu

Innovative coffee and tea drinks including our signature blends are roasted especially for us by Stumptown Coffee Roasters.

Review Highlights and Amenity

Alfred Coffee, a beloved California spot since opening its doors, is the epitome of a great place to savor delicious coffee. Nestled on a vibrant street, this cute coffee shop embodies a charming vibe, welcoming every visitor with friendly staff and a pure dedication to serving great coffee. Their coffee shop menu boasts a delightful array of offerings, from meticulously brewed espressos and matcha blends to exquisite mochas and carefully crafted cups of brew. Whether it’s their signature matcha latte or a classic espresso, each sip reflects the expertise of their skilled baristas. The spot isn’t just about the great coffee; it’s an amenity in itself, offering a nice ambiance that complements the pure joy of enjoying a fantastic cup. For those seeking a delightful coffee experience, Alfred’s is the go-to destination

Menu Focus
  • Breakfast
  • Lunch
  • Snacks
Vibe and Atmosphere
  • Family Friendly
  • Casual

Contact Info

12930 Ventura Blvd #122, Studio City, Los Angeles, CA 91604, United States


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