Alpine Cafe / Cang 41 / Sanctuary in the Snow / JUMGO Creative
After the 2022 Beijing Winter Olympics, people’s enthusiasm for winter sports, such as skiing, has been reignited. Chongli, a town known for skiing, has also re-catched people’s attention. For Skiers, Chongli means more than a small town in Hebei. Therefore, a group of passionate skiers came up with an idea to establish a unique and professional coffee bar in here. The new business mode and local culture have generated new